KOMPAS.com - Café Dangdut in New York was launched to introduce not only Indonesian specialty coffees but also dangdut music, a genre of Indonesian popular music to the people in the United States.
With the establishment of this themed café, it could also pave the way for dangdut music to get official recognition from the United Nations Educational, Scientific and Cultural Organization (UNESCO) as one of Indonesia's cultural heritage.
Indonesia's Minister of Tourism and Creative Economy Sandiaga Uno said that the establishment of Café Dangdut in New York would later be a way to promote tourism and the country's creative economy as a whole.
According to Sandiaga, New York is strategic and considered the most potential location to attract the world's attention.
"In New York, coffee has become a lifestyle. Everyone carries coffee drinks as they walk. Cafe Dangdut has become a good way of promotion and brings business," Sandiaga said during a hybrid meeting with the representatives of the Indonesian Consulate General in New York and Cafe Dangdut from the ministry's building on Monday, May 24.
Sandiaga said that his office would facilitate an activity to invite American coffee experts to Indonesia to adjust coffee menus to local tastes in the US.
"We have to appreciate and support this program through a collaboration," Sandiaga continued.
Cafe Dangdut founder, Romy Sembiring, said Indonesian coffee has enormous potential to go global. So, he ventured to market coffee in this world-known city.