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New Indonesian Airline Super Air Jet to Cater to Millennial Travelers

May 3, 2021, 06.49 PM

JAKARTA, - The pandemic has stymied plans for some airlines to take off. However, in the face of Covid-19 and its impact on travel, a new Indonesian airline Super Air Jet is set to launch its first flight soon in Indonesia. 

Super Air Jet's chief executive officer Ari Azhari explained that currently, his office is preparing to go through various stages and procedures required. The new airline is preparing for its inaugural flight soon.

"Super Air Jet was founded based on optimism that market opportunities, especially the need for domestic flights, still exist and are wide open. Demand for air travel is coming back quickly, especially from the Millennials,” Ari said about the new airline's upcoming launch in a statement on Monday, May 3.

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According to him, air transportation is much needed in Indonesia due to its geographical condition as an archipelago country. The establishment of the new airline, he continued, is also in line with interregional connectivity.

"Super Air Jet is established to cater to the needs of many passengers in tourism, education, and business," said Ari, who previously served as the general manager of Lion Air Group.

Ari further added that the main focus of Super Air Jet is to offer a low-fare concept with occasional excursions into the mid-market sphere. He hoped low fares will spur demand on routes other airlines do not serve.

It also focuses on direct flights between cities on a point-to-point basis in the domestic market and later expand to international routes since international arrivals in Indonesia remain at a virtual standstill. Recovery of that sector will take longer than Indonesia’s domestic airline sector.

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"In the early stages, Super Air Jet will operate a new generation fleet, namely the Airbus 320-200 with a capacity of 180 economy class seats," Ari stated.

The airline is banking on millennials to lead the charge. They have identified an audience of the younger demographic as the company’s main focus to accommodate the air travel to reach the fastest growth in various countries, including in Indonesia.

"Super Air Jet has seen opportunities, affirming that the loyalty of the younger generation will only be obtained through experience," Ari said.

The company was also considering young people’s characteristics of wanting to explore various cities or tourist spots for memorable and unique experiences. The majority of young people already have their income and can manage their finances, so that they can set aside a large amount of budget for travel.

"The young people segment will continue to grow rapidly and Super Air Jet is ready to reach that market through the ‘super cost’ concept, which is to offer the most cost-effective, more affordable airline services," Ari continued.

(Writer: Muhammad Choirul Anwar | Editor : Muhammad Choirul Anwar)


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