December 10, 2021, 11.27 AM

By: Fira Abdurachman

KOMPAS.com – Indonesian fashion designer Lulu Lutfi Labibi dared to take risks when introducing the use of lurik traditional weaving fabric in high fashion about a decade ago.

From the cultural aspect, lurik which means line or stripe in the old Javanese language, was the type of fabric with rough texture for everyday wear among the commoners in the Javanese society in the old days. 

“Life must go straight just like the line,” said Lulu, referring to his philosophy behind lurik. “I love straight line, as simple as that,” said the 39-year-old fashion designer.

Lulu’s interest in using lines in his design began in 2011 when he introduced the use of lurik for his fashion brand company which is named after him. To create the perfect look, he combined lurik with a unique Japanese mode style.

He then earned high appreciation from fashion magazine editorials.

Also readExperience the Best of Bali Culture with This Full-Day Ubud Itinerary

However, his journey was not easy. In the beginning, he was struggling in selling his products as they are more segmented.

“At that time people were still not aware of my fashionwear,” he said.

He decided to post the products on Facebook in 2013. The sales started to slightly increase only when he promoted the clothing via Instagram as he gained many followers. The local customers were impressed by his clothing design, especially with the use of draping techniques.

Indonesian fashion designer Lulu Lutfi Labibi.  Dok. Lulu Lutfi Labibi Indonesian fashion designer Lulu Lutfi Labibi.

Page:


Recommendation
Comment wisely and responsibly. Comments are entirely the responsibility of the commentator as regulated in the ITE Law
Report
Thank You! We have received your report. We will remove comments that conflict with the Community Guidelines and the ITE Law.

More Headlines

News
August 16, 2022, 01.24 PM

UN Envoy Makes First Visit to Myanmar

News
August 15, 2022, 09.06 PM

Myanmar Court Sentences Suu Kyi to 6 Years

News
August 12, 2022, 04.41 PM

Researchers Warn of Melting Antarctic Ice Sheet

News
August 8, 2022, 09.07 AM

ASEAN Wraps Up Foreign Ministers Talks

Business
August 5, 2022, 10.13 PM

China Begins to Ship Bullet Trains to Indonesia

Close Ads