By: Fira Abdurachman
KOMPAS.com – Indonesian fashion designer Lulu Lutfi Labibi dared to take risks when introducing the use of lurik traditional weaving fabric in high fashion about a decade ago.
From the cultural aspect, lurik which means line or stripe in the old Javanese language, was the type of fabric with rough texture for everyday wear among the commoners in the Javanese society in the old days.
“Life must go straight just like the line,” said Lulu, referring to his philosophy behind lurik. “I love straight line, as simple as that,” said the 39-year-old fashion designer.
Lulu’s interest in using lines in his design began in 2011 when he introduced the use of lurik for his fashion brand company which is named after him. To create the perfect look, he combined lurik with a unique Japanese mode style.
He then earned high appreciation from fashion magazine editorials.
However, his journey was not easy. In the beginning, he was struggling in selling his products as they are more segmented.
“At that time people were still not aware of my fashionwear,” he said.
He decided to post the products on Facebook in 2013. The sales started to slightly increase only when he promoted the clothing via Instagram as he gained many followers. The local customers were impressed by his clothing design, especially with the use of draping techniques.