Indonesia’s Low-Cost Airline Citilink Adds 3 New Awards to Its Belt

KOMPAS.com – Indonesia’s low-cost airline Citilink received three accolades in the BUMN Branding and Marketing Award 2020 hosted by BUMN Track.

Based on the press release received by Kompas.com, Citilink won in the following categories:

1. Branding Award in the Brand Identity category for Citilink’s far-reaching brand identity
2. Global Branding and Marketing Award in the International Appreciation category
3. The Best CMO BUMB Branding and Marketing Award for the Creative Marketing Initiative category

The awards from BUMN Track were not the first for Indonesia’s low-cost airline as it has a slew of achievements under its belt.

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Citilink nabbed a victorious spot as the Silver Champion of Indonesia WOW Brand 2020 for the Transportation and Logistics category during the country’s WOW Brand Award 2020 hosted by MarkPlus.

Citilink CEO Juliandra said at the time that the accolade marked the airline's innovative successes.

Indonesia’s low-cost airline list of innovative schemes include BetterFly Citilink, Barista on Board, Citilink International Festival, Citilink Domestic Festival, Dining Experiences services, and The New Boarding Pass.

Other programs include Flexy Flight, Ladies Trip, Family Pack, and Best Friend Fare as well as other activation on board.

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“Citilink is grateful for all our customers and for their support.”

In 2020, Indonesia’s low-cost airline also nabbed the award for the “Best ASEAN Tourism Photo” and “Best ASEAN Airline Program” from the ASEAN Tourism Association.

TripAdvisor awarded Citilink with the “Best Low-Cost Airline in Asia” accolade while the IDX extended a special award to the company for its ‘Travelogistic’ innovation.

Last year, Indonesia’s low-cost airline Citilink maintained its world-class predicate as a “4-Star Low-Cost Airline” from Skytrax and as a “4-Star Low-Cost Airline” from Airline Passenger Experience.

(Writer: Kahfi Dirga Cahya | Editor: Kahfi Dirga Cahya)

Source: https://travel.kompas.com/read/2020/11/06/211600827/citilink-sabet-3-penghargaan-lagi-pada-tahun-2020