Before Indonesia was colonized, spices were purchased by European merchants from Arabic, Chinese, Indian, and Indonesian traders for different reasons.
University of Indonesia’s Chairman of the Research and Development in Politics and Social Sciences Agency Jajang Gunawijaya explained that historically, spices were mixed in various dishes and beverages as well as used for medication and warming the body during the winter season.
More recently, Indonesia’s abundance of spices has allowed the country to introduce a cutting-edge and spice-oriented type of tourism.
By partaking in spice tourism, travelers will have access to a range of spice-based products that offer health benefits.
“Spices balance our body’s elements. If we are balanced internally then we will be healthy. The objective is to restore our body’s balance so we remain healthy, fit, and disease-resistant.”
Jajang said that spice tourism can also be promoted as fitness tourism that offers holistic recreation appropriate to the local and regional culture.
As an example, throughout Indonesia, spices are used in herbal drinks and incorporated in massages which can be promoted to travelers seeking a new type of tourist recreation.