The effort is mainly spearheaded through the Proud Indonesia Product campaign (Bangga Buatan Indonesia).
The objective is to encourage the Indonesian public to purchase more locally-made goods particularly those manufactured by Indonesian SMEs.
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As such, the government hopes to get the wheels of economic growth moving amid the coronavirus pandemic.
Luhut has shared his confidence that locally-made products are of good quality, hence can compete in the international market. The Minister cited as an example the country’s domestic production of personal protective gear.
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Luhut has expressed his preference to have Indonesian SMEs and locally-made products become front-runners in Indonesia.
“In my opinion, this campaign is important. Let us all come together as Indonesians and proudly purchase products from Indonesian SMEs so that they may be a leader in our own country,” said Luhut.
(Writer: Yohana Artha Uly | Editor: Erlangga Djumena, Sakina Rakhma Diah Setiawan)
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