Sandiaga’s deputy Angela Tanoesoedibjo asserted that the Ministry will opt for a cutting edge approach in pitching Indonesian tourism.
“Our strategy is based on innovation, adaptation and collaboration. We will use big data to design a more personalized means of promotion, and ensure that movers in the tourist industry and creative economy can survive,” she said.
The Covid-19 pandemic hit Indonesian tourism hard in 2020, as it resulted in a 70.57 percent drop in visitor numbers the year before.
3.56 million tourists came to Indonesia between January to September 2020, compared to the 12.1 million visitors who came during the same period in 2019.
The coronavirus also kept the Ministry of Tourism and Creative Economy from meeting its target of receiving 18 million visitors in 2020.
(Writer: Syifa Nuri Khairunnisa | Editor : Kahfi Dirga Cahya)
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