December 17, 2020, 10.14 PM

“Indonesia’s domestic market encompasses around 80 percent of the market share, thus it is the backbone of the national economy.”

Tourism players take action

Yesterday, AirAsia Indonesia signed a memorandum of understanding (MoU) that will synergize its flights with the promotions and sales of hotels in Indonesia.

One of the leading budget airlines in Indonesia agreed on an MoU with the Indonesian Association of Hotels and Restaurants (PHRI), thus initiating the integration of hotels under the PHRI network with the airline’s platform on

The objective of linking Indonesia’s restaurants and hotels with AirAsia Indonesia is for both parties to create attractive promotional packages and sales.

Read also: Hotels, Restaurants Team Up with AirAsia Indonesia to Win Over Travelers

“We expect that this step between AirAsia and PHRI will bring about immense benefits going forward for restaurants and hotels in Indonesia,” stated CEO of AirAsia Indonesia, Veranita Yosephine Sinaga.

PHRI Chairman, Hariyadi BS Sukamdani is confident that the association will benefit from AirAsia’s strong branding and mature distribution channel.

He is also certain that given the hardships endured by restaurants and hotels in Indonesia during the coronavirus pandemic, the MoU with the Malaysian airline is the first step towards recovery for the national tourism industry.

(Writer: Nabilla Ramadhian | Editor: Kahfi Dirga Cahya)


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