Nearly Three in Every Four Indonesians are Internet Users

The rest access the internet using Wi-Fi services available at the home, office, cafes, or public space.

Majority use mobile data

Approximately 14.5 percent of the survey respondents have internet subscription at home, but Jamal shared that almost 97.1 percent of respondents access the internet using their mobile data.

As such, he finds that the next challenge is to increase the penetration rate of fixed broadband access.

In the battle to win the most internet users in Indonesia via a fixed broadband connection, Indihome and First Media come on top followed by CBN and Biznet.

The majority of consumers prefer an internet speed of 10-20 Mbps while the average spending on internet services reach Rp 300,000 – Rp 400,000 per month.

APJII also highlighted the behavior patterns of internet users in Indonesia during the pandemic when the majority spend more than 8 hours online.

Read also: OVO Leads Indonesia’s E-Money Sector as Digital Payment Skyrockets

The media content most accessed, based on APJII’s findings, are educational contents and school-related topics.

On the other hand, almost half or 49.3 percent of survey respondents turn to online videos for entertainment followed by 16.5 for online games, and 15.3 percent for online music.

The top four reasons behind Indonesians’ decision to use the internet are social media, online communication, online games, and online shopping.

In the context of the latter, Shopee, Lazada, Tokopedia, and Bukalapak were the clear favorites among internet users in Indonesia with an affinity for shopping.

More than two-thirds of 68.7 percent of internet users in Indonesia feel safe in carrying out online transactions further boosting online shopping trends.

Read also: Indonesia’s Tokopedia User Data Hacked, Sold, and Shared on Facebook

As for financial services, Indonesians have a strong preference for fintech, m-Banking, and internet banking.

When it comes to social media platforms, Facebook, Instagram, and Twitter make the top of the list.

Internet users in Indonesia further turn to YouTube for their music and video streaming needs while WhatsApp beats out other online messaging platforms in the likes of Line and Facebook Messenger.

(Writer: Wahyunanda Kusuma Pertiwi | Editor: Oik Yusuf)

Source: https://tekno.kompas.com/read/2020/11/10/07160027/pengguna-internet-indonesia-mendekati-angka-200-juta?page=all#page2