November 8, 2020, 09.02 PM

“The wayang sells for Rp. 10,000 [$0.70] for a wayang keyring to Rp. 3 million [$211.04] for a larger scale wayang figure. We sell them on social media like Facebook and Instagram under the account name Omah Craft Kinarya.”

Expanding the business

Joko’s deft touch with wood wayang and his social media marketing strategy opened new markets. “Since its founding, [Omah Craft Kinarya] has exported wood wayang to Singapore, Brunei, Australia and the Netherlands,” he noted.

“We also exhibited our wares in China, Japan, Taiwan and Thailand.” While Joko said the Covid-19 pandemic ground business to a halt, his skills ensured that the slump did not last long as his puppets caught the eye of wayang buffs near and far.

“I buy [Omah Craft Kinarya’s wayang] because they are high quality, handmade products,” said Bagoes Wibisono, a wayang aficionado from Jakarta. “I ordered quantities [of the wayang] as souvenirs, so I can give them away to my colleagues.”

But whether through word of mouth or social media marketing, there is little doubt that Joko’s wayang will not run out of customers any time soon.

(Writer: Muhlis Al Alawi | Editor: David Oliver Purba)


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