October 27, 2020, 11.50 PM

JAKARTA, KOMPAS.COM – Indonesia’s Trade Minister encouraged business owners to ‘go virtual’ in its marketing strategy during the coronavirus pandemic.

Trade Minister Agus Suparmanto advised that today’s marketing strategies optimize the benefits of technology.

He suggested the importance of honing in on empathy when marketing products to consumers in addition to maximizing the use of multimedia platforms in providing information and answering complaints.

Read also: Industry 4.0 Answer to Indonesia’s Economic Ambitions in 2030

Despite the ongoing coronavirus pandemic, Agus said that the crisis can be turned into an opportunity.

There are several developments that have arisen from the pandemic such as the relocation of industrial centers and the growth of new products boasting unique potential.

The conduct of global investment has also evolved in several industrial nations during the Covid-19 crisis.

Indonesia’s Trade Minister shared that there is immense market potential in Africa, South America, and the Middle East, making it essential for Indonesian businesses to ‘go virtual’ in their marketing strategy.

Read also: China Market Offers Huge Potential for Indonesia’s Traditional Herbal Products, Medicinal Plants

Promising opportunities in the three markets serve as additional reasons for businesses in Indonesia to transform digitally and develop their information technology systems.

“To accelerate national economic recovery, we must take extraordinary measures. Acceleration, innovation, and collaboration are essential to survive in these unprecedented times,” explained the Trade Minister.

Agus said that the Indonesian Ministry of Trade has come up with an action plan entitled ‘Ministry of Trade’s Strategic Plans 2021’ to boost export activities and strengthen the domestic market.

Read also: 12 Million Indonesian SMEs to Get Cash Assistance from Government Soon

Among the plans for next year is the ministry’s intention to participate in the World Expo in Dubai, establish an export center, conduct trade negotiations, market revitalization, and improve the use of Indonesia-made products through the ‘Proud Indonesian Product’ initiative.

The Ministry of Trade in Indonesia also seeks to improve consumer protection through education and monitoring products circulating in the market.

As part of the ministry’s move to ‘go virtual’, it will create a warehouse management system in 2021.

(Writer: Yohana Artha Uly | Editor: Bambang P. Jatmiko)

Source: https://money.kompas.com/read/2020/10/26/203000126/mendag--strategi-pemasaran-harus-go-virtual

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