October 27, 2020, 11.50 PM

JAKARTA, KOMPAS.COM – Indonesia’s Trade Minister encouraged business owners to ‘go virtual’ in its marketing strategy during the coronavirus pandemic.

Trade Minister Agus Suparmanto advised that today’s marketing strategies optimize the benefits of technology.

He suggested the importance of honing in on empathy when marketing products to consumers in addition to maximizing the use of multimedia platforms in providing information and answering complaints.

Read also: Industry 4.0 Answer to Indonesia’s Economic Ambitions in 2030

Despite the ongoing coronavirus pandemic, Agus said that the crisis can be turned into an opportunity.

There are several developments that have arisen from the pandemic such as the relocation of industrial centers and the growth of new products boasting unique potential.

The conduct of global investment has also evolved in several industrial nations during the Covid-19 crisis.

Indonesia’s Trade Minister shared that there is immense market potential in Africa, South America, and the Middle East, making it essential for Indonesian businesses to ‘go virtual’ in their marketing strategy.

Read also: China Market Offers Huge Potential for Indonesia’s Traditional Herbal Products, Medicinal Plants

Promising opportunities in the three markets serve as additional reasons for businesses in Indonesia to transform digitally and develop their information technology systems.

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