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July 17, 2020, 10.44 PM

The screenshot of the letter immediately went viral and drew attention from BOGI members. Many responded to the Facebook post, asking who and which advertisement Brompton was referring to. One comment inquired how the bicycle entered Indonesia.

At the time of publication, has not located the online advertisement. There was one WFH bike that was advertised for sale on the Internet but it was not the stolen bike because it advertised an old 2010’s edition similar to the wheel-for-heroes bike.

Many commenters said the online advertisement had already been removed.

Wheels For Heroes

The Wheel For Heroes Program started on March 16, 2020, when the Brompton Bike Hire, a cycle hire scheme for both short and long-term, explored collaboration with St Barts Hospital and NHS in London. The initiative was aiming at providing bicycles for the Covid-19 frontline health workers so that they could get to work without taking public transportation.

Also read: 64 Indonesian School Principals in a Regency Resign En Masse on Extortion Woes

The free bike hire was well-received by the medical workers. At the beginning of the program, 500 bikes were quickly found takers. The turnout was unexpected until Brompton had no more bikes for the rental services.

Based on this, the company took the initiative to carry out the Wheels For Heroes campaign by raising 318,000 pounds ($400,000) from 1,815 donors, both individuals and companies.

Brompton CEO Will Butler-Adams then offered the privilege of naming a bicycle to anyone who would more than 250 pounds.

Some donors chose their names while others put the names of special people in their lives. Some names were taken after the doctors and nurses working at the NHS.


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