Indonesia Spices Up Tourism to Attract French Visitors with New Glossy 'Bumbu'

Eka said the magazine’s concept is to use food to tell a story. These are mosaic pieces to paint a full picture of Indonesia’s culinary scene and food culture.

Bumbu’s two objectives are to first promote Indonesia’s culinary traditions and culture.

It also seeks to showcase how the evolution of food around the world influenced Indonesia’s food scene.

“The stories in Bumbu are like the face of Indonesian cuisine and its people,” said Eka.

Bumbu also features personal stories in its culinary tales enhancing the narrative to bring people closer together through food.

“The biggest hope for Bumbu is that the magazine becomes an entry point for Indonesian food to be recognized in French society, that Indonesia is a country of worldly gastronomy,” said Eka. 

(Writer: Inang Jalaludin Shofihara | Editor: Mikhael Gewati) 

Source: https://travel.kompas.com/read/2020/06/30/201452827/promosi-wisata-lewat-kuliner-majalah-digital-bumbu-segera-terbit-di-pranci