Indonesia Sails Ahead to Restore Tourism Sector's Pre-Covid-19 Glory

The ministry has launched its #DiIndonesiaAja (#JustStayinIndonesia) campaign.

It is intended for families, couples, solo travelers, and government.

Read also: Eyes On Lake Toba and Aceh in Indonesia and Malaysia Travel Bubble Plans

Another campaign that’s in the pipeline is the ministry’s #DreamNowTravelTomorrow.

The future campaign is part of a branding strategy to disseminate information on the ‘Cleanliness, Health, and Safety’ program to foreign travelers.

It will use inspirational content to share Covid-19 health protocols with international tourists.

Maintaining communication with tourism destination partners is an added effort to restore Indonesia’s tourism sector back to its pre-Covid-19 days.

“The point is, we have to make our presence known in the [tourism] market by featuring content that can inspire tourists,” said Nia Niscaya. 

(Writer: Aditya Mulyawan | Editor: Anggara Wikan Prasetya) 

Source: https://travel.kompas.com/read/2020/06/28/161137527/upaya-memulihkan-sektor-pariwisata-indonesia-pascapandemi-covid-19