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June 30, 2020, 06.49 PM

Indonesia’s Ministry of Tourism and Creative Economy also promotes socialization measures, training, and publications using various channels targeted for domestic and international tourists.

“Indonesia’s success in mitigating the coronavirus pandemic could affect its nation branding,” said Nia.

For this reason, it is important to establish a strong synergy between ASITA and country representatives that have a market share in Indonesia’s tourism sector.

Campaigning for Success

Taking a leaf from countries that have mitigated the Covid-19 crisis, the domestic market is the first to restart their gear.

The ministry has launched its #DiIndonesiaAja (#JustStayinIndonesia) campaign.

It is intended for families, couples, solo travelers, and government.

Read also: Eyes On Lake Toba and Aceh in Indonesia and Malaysia Travel Bubble Plans

Another campaign that’s in the pipeline is the ministry’s #DreamNowTravelTomorrow.

The future campaign is part of a branding strategy to disseminate information on the ‘Cleanliness, Health, and Safety’ program to foreign travelers.


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