Nike to End Run Club App in China

China has put new curbs on internet companies in areas such as content and has also imposed new laws, such as one on personal information protection designed to protect users' data privacy.

In November last year, Yahoo pulled its services from China, citing an "increasingly challenging" operating environment.

A month prior, Microsoft pulled the plug on LinkedIn in China, marking the retreat of the last major US-owned social network in China.

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LinkedIn cited a "more challenging operating environment and greater compliance requirements in China".

The departures illustrate the choices companies face in a hugely profitable market, but one where they are required to censor content as China tightens its control on the industry.

Sources: ABC, Reuters