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December 2, 2020, 11.17 PM

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There were plenty of challenges and obstacles in producing a premium quality chocolate product from Indonesia, she added.

“At one point I wanted to stop, but then when I reflected on having to work for other people and getting a routine paycheck, it made the burden of running my own business less heavy.”

Nevertheless, the company remains true to its vision and mission which is to leave a positive impact on others through their chocolate goods.

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In the context of Indonesia’s agriculture sector, Sabrina is certain of its potential and is disappointed that most producers and farmers focus on commodities and exporting raw materials.

For this reason, the company chooses to purchase raw cocoa beans directly from farmers, process it to become a value-added good, then markets the product.

“Adding value to a commodity can have a significant impact in terms of providing job opportunities, improving the earnings of farmers, and that of the national economy.”

With that in mind, the Indonesian chocolate founder will continue to develop the Krakakao brand while using it as an opportunity to promote Indonesian products as seen in its raw materials, name, and design.

Read also: Jokowi to LPDP Awardees: Remember to Promote Indonesia Overseas

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