Indonesian Chocolate Brand with a Humble Mission Reaches European Markets

In the context of Indonesia’s agriculture sector, Sabrina is certain of its potential and is disappointed that most producers and farmers focus on commodities and exporting raw materials.

For this reason, the company chooses to purchase raw cocoa beans directly from farmers, process it to become a value-added good, then markets the product.

“Adding value to a commodity can have a significant impact in terms of providing job opportunities, improving the earnings of farmers, and that of the national economy.”

With that in mind, the Indonesian chocolate founder will continue to develop the Krakakao brand while using it as an opportunity to promote Indonesian products as seen in its raw materials, name, and design.

Read also: Jokowi to LPDP Awardees: Remember to Promote Indonesia Overseas

“I try my best to strictly use local ingredients from Indonesia and purchase from local producers.”

“When it comes to the name, I was inspired by the Child of Krakatau Volcano which is located on the Sunda Strait and is close to our factory in Lampung. It even inspired our packaging design."

The Indonesian chocolate products are sold in Singapore, the Netherlands, Germany, and across Indonesia including Bali, West Java, and Central Java.

(Writer: Roderick Adrian Mozes | Editor: Silvita Agmasari)

Source: https://www.kompas.com/food/read/2020/11/25/134256475/krakakoa-produk-cokelat-indonesia-yang-go-international?page=all#page2