September 18, 2020, 06.14 PM

Even with a substantial list price of $45, “A Promised Land” is virtually guaranteed to sell millions of copies and has an announced first printing of 3 million.

Barnes & Noble CEO James Daunt likened the enthusiasm for Obama's book, which seems well positioned to become the best-selling presidential memoir in history, to the final volume of J.K. Rowling's “Harry Potter” series.

Read also: JK Rowling to Return Award from Organization Linked to the Kennedy Family

“This will be a book of rare consequence,” Daunt said in a statement. "That it will sell as no other book has done since July 21, 2007 is immensely cheering to booksellers.”

“'Dreams from My Father' introduced us to a little known US Senator and to a writer of poetic grace.

The "Audacity of Hope" gave a thrilling vision to his ambitions for political office.

"A Promised Land" now offers us a grand, lyrical narrative of his Presidency. This will be a book of rare consequence.

But “A Promised Land” will face challenges far different from most presidential memoirs, and even from former first lady Michelle Obama's blockbuster book, “Becoming”, which came out two years ago and has sold more than 10 million copies.

Because of the pandemic, the former president will likely be unable to match Michelle Obama's spectacular, all-star arena tour.

Barack Obama also may find his memoir coming out at a time when the November 3 election is still undecided and the country far more preoccupied with who the next president will be than with events of the past.


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