Joe Biden Sets Aside $280 Million for Campaign Ads Through the Fall

It also includes a few traditional swing states that seemed to be moving away from Democrats in recent years, such as Ohio and Iowa.

His campaign says a “significant portion” of the reservation will be minute-long ads.

It’s part of an effort to solidify what Biden aides say are the multiple paths to an Electoral College victory open to Biden heading into November.

The campaign says it will continue to drive home a message focused on what it says is Trump’s lack of leadership on the coronavirus and that it sees Biden as the best messenger in the ads.

“We think it’s important that people see him, and hear him because it goes to the issue of leadership, and the kind of reassuring presence and stable leadership which we believe people see in Joe Biden,” said Biden senior strategist Mike Donilon.

But campaign aides said Biden’s vice-presidential pick, whom he’s expected to announce next week, will have a “robust presence” on the campaign, including advertising.

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On digital, the campaign is reserving ads on streaming services like Hulu, YouTube and ESPN, as well as podcasts and mobile and online gaming platforms.

The campaign also plans to launch an “unprecedented” paid media campaign to educate voters on their options for voting, heading into an election year when record numbers of voters are expected to vote via mail due to the coronavirus pandemic and new registration and voting requirements and options have cropped up in states nationwide in recent months.

Patrick Bonsignore, the campaign's director of paid media, said much of the campaign’s reservation is focused on the summer and early fall, when early voting starts in some key states.