The investment needed already differs from what was needed for its East Java factory. Simon did not specify the exact figure in investment.
“Bottom line, the investment for the construction of Aice’s ice cream factories in East Java and Sumatra requires more than Rp 500 billion in total,” said Simon.
Although Aice is a Singaporean brand, it operates two factories in Indonesia.
It is known in Indonesia for its widely affordable ice cream products which the company says is due to its ability to source quality local ingredients at competitive prices.
Aice ice creams are sold at traditional kiosks (warung) in Indonesia which is the company’s approach to enter the traditional market.
(Writer: Elsa Catriana | Editor: Erlangga Djumena)
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