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June 28, 2020, 11.17 PM

Of that total, Rp 318 trillion will potentially be given to Indonesian SMEs.

Public and Private Sector Assistance

Indonesian Minister of Tourism and Creative Economy Wishnutama is harnessing the power of technology and the digital economy to assist Indonesian SMEs.

The coronavirus pandemic has severely impacted SMEs as the national economy was forced to come to a halt and various regions enforced large-scale social restrictions.

Indonesia’s tourism ministry launched its #BeliKreatifLokal (#BuyLocalCreativeProducts) campaign as part of a partnership with Blue Bird, Bukalapak, Tokopedia, Shopee, Grab, and KontrakHukum.

Read also: Ministry of Tourism’s #BeliKreatifLokal Campaign to Support SMEs

Gojek and Blibli are also partners of the program.

The partnership aims to position Indonesian SMEs’ products online and expand their product sales channels.

Although Gojek announced layoffs and the shutdown of its GoLife services, the tech giant remains dedicated to empowering Southeast Asian SMEs.

Through its renewed business plan, Gojek seeks to widen its payment services network by including more SMEs.


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