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“Across concerts, more shows experience price drops as their dates approach than those seeing price rises,” Pagello explained.
He noted that Ed Sheeran’s North American summer tour tickets typically dropped on average 22 percent within two weeks before each show.
Pagello emphasized that ticket resale volume is a more important indicator.
“There is a clear increase in ticket resale volume. Since Monday, tickets have been selling at a slightly to moderately higher rate compared to previous tour stops at comparable times, despite ticket prices dropping,” he said.
Although more tickets are changing hands, it is still unclear how much of this increase relates to opposition or support for Ed Sheeran, or other factors.
Ed Sheeran previously clarified that the decision to remove Macklemore from the tour was made by the promoter, not by him.
In an Instagram post on Wednesday (16/9/2026), Sheeran explained why he chooses not to openly discuss his personal political views.
“I have always used my platform and music to bring together people of different backgrounds and cultures, and that will never change,” Sheeran wrote.
“The reason I don’t use my professional platform for politics is because my audience includes youth, often children, from many different backgrounds. Those who come to my shows don’t expect a political forum,” he added.
Ed Sheeran’s tour for his eighth studio album, Play, began in New Zealand in late 2025.
The Australian leg of the tour in February 2026 became the highest-grossing tour worldwide that month, earning 70.8 million US dollars (around Rp 1.26 trillion), according to Billboard.
Sheeran has historically been one of the highest-grossing touring musicians globally.
His previous tour, which ended in 2025, grossed 875.7 million US dollars (approximately Rp 15.60 trillion) and sold 8.8 million tickets, based on Billboard data.