“Quality will be the key driving factor in making travel decisions, which is often related to mindfulness, sensation seeking, cultural immersion or booking accommodations,” Ni Wayan Giri Adnyani, the tourism ministry’s secretary, highlighted in her presentation at the webinar.
Giri Adnyani added that travelers now preferred “Local Before Global” destinations and contactless services that prioritized health and safety. These travelers were also generally more sustainably-minded.
Global trends indicate that tourism recovery has reached 65 percent compared to pre-pandemic levels. The number of global tourists from January to September 2022 has more than doubled compared to the same period in 2021.
“There needs to be focus and priority on indicators or pillars that need improvements to promote quality tourism in Indonesia,” she underlined.
Another speaker during the event was Addin Maulana, an expert researcher from the Economics, Industry, Services, and Trade Research Center at the National Research and Innovation Agency (BRIN). Addin talked about “Challenges and Opportunities to Improve the Quality of the Tourism Industry.”
He pointed out that the tourism sector started to grow and move toward recovery due to the increasing Covid-19 vaccine uptake in the country.
Besides, the government also issued regulations to ease tourism restrictions, which has shone a greater light on the revival of the industry during the Covid-19 pandemic. This policy has also provided a significant impact.
Addin stressed the need to help the revival of tourism by providing a well-thought-out strategy from all stakeholders, including the government, the private sector, and various industry players.
“Building initiatives and partnerships from all sectors play an important role to promote an inclusive and holistic approach. This can be done by prioritizing innovation, digitalization, and cultural modalities as the main keys to accelerating the recovery of the tourism ecosystem,” said Addin.
The collaboration between tiket.com and Kemenparekraf, he added, is a new beginning. As a government representative, the Tourism and Creative Economy Ministry can create various policies by using evidence-based policies that are not only based on official statistics but also big data provided by the tourism industry players.
“This [needs to be done] so that the government can get data on the tourism industry faster to accelerate the revival of the tourism industry,” he said.Dapatkan update berita pilihan dan breaking news setiap hari dari Kompas.com. Mari bergabung di Grup Telegram "Kompas.com News Update", caranya klik link https://t.me/kompascomupdate, kemudian join. Anda harus install aplikasi Telegram terlebih dulu di ponsel.