December 21, 2020, 12.47 AM

Starting off with a line of men and women’s shoes such as Balawan, Tafiaro, Jokka, dan Renjana, Nurman first brought them to the public eye through market exhibitions.

He then expanded his clientele to cyberspace through their Instagram account @hirka.official, as well as e-commerce platforms like Blibli, Tokopedia, and Shopee.

“I was glad to note that the marketing efforts did wonders for our bottom line, as did coverage by international medial such as Business Insider and Reuters” Nurman asserted.

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“We also exported our shoes to Malaysia, Singapore, Hong Kong, Brazil, France, Great Britain as well as Turkey.”

Sold for prices ranging from Rp. 490 thousand [$34.76] to Rp. 7 million [$496.54], Hirka Shoes’ customer is spoiled for choice. This was reflected by their revenue stream.

“Before Covid-19, our monthly revenue averaged between Rp. 100 million [$7,093.46] to Rp. 200 million [$14,186.98]. After the pandemic, our earnings dropped between 40 to 60 percent,” he noted.

While Hirka might be in the doldrums, this does not stop Nurman from thinking ahead, among them from opening a real world shop in Bandung. Whether it will help add to his bottom line remains to be seen. But when it comes to innovation, it definitely goes a long way.

(Writer: Elsa Catriana | Editor : Erlangga Djumena)


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