Sold for prices ranging from Rp. 490 thousand [$34.76] to Rp. 7 million [$496.54], Hirka Shoes’ customer is spoiled for choice. This was reflected by their revenue stream.
“Before Covid-19, our monthly revenue averaged between Rp. 100 million [$7,093.46] to Rp. 200 million [$14,186.98]. After the pandemic, our earnings dropped between 40 to 60 percent,” he noted.
While Hirka might be in the doldrums, this does not stop Nurman from thinking ahead, among them from opening a real world shop in Bandung. Whether it will help add to his bottom line remains to be seen. But when it comes to innovation, it definitely goes a long way.
(Writer: Elsa Catriana | Editor : Erlangga Djumena)
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