Baca berita tanpa iklan. Gabung
Tentukan Pilihanmu
0 hari menuju
Pemilu 2024
November 9, 2020, 08.51 PM – Businesses in Indonesia’s tourism sector have been advised to focus on catering to business travelers to revive the industry during the pandemic.

The suggestion was made by Maulana Yusran, Secretary-General of the Indonesian Association of Hotels and Restaurants.

“Why business tourism? It could trigger the entire ecosystem to get moving again such as the creative economy," he said during an event on November 3. "It is different than leisure which relies on a traveler’s spending power.”

Maulana believes that business travelers have a higher spending power which is beneficial for the local arts community, the creative economy, and other sectors, helping to restore Indonesia’s tourism sector.

Read also: Bumpy Road to Restoring Indonesia’s Tourism Sector during Pandemic

Maulana advised that the Indonesian government entice business travelers through events funded from the Local Government Budget or the State Budget.

Other methods to attract business travelers is to use hotel and restaurant as venues for government events. Maulana trusts that such moves would motivate business owners to stay in business and that it would revive various sectors of the economy.

He recommended that the Indonesian government focus on sports tourism and events in addition to Meeting, Incentive, Convention, and Exhibition (MICE) events post-pandemic to bring in domestic and international travelers.

“We hope that the government will focus on aspects outside of leisure tourism, but also on MICE tourism so we can get the economic activity of Indonesia’s hotel sector moving. That way, the need for government's stimulus spending can be reduced.”

Read also: Hotel, Restaurant Industry in Indonesia Loses $4.8b Due to Covid-19 Pandemic

Incentives for travelers and tourism bubble

Providing incentives for travelers is one way the Indonesian government improve social mobility from one tourist destination to another and to support the recovery of Indonesia’s tourism sector.

Maulana proposed there be a tourism bubble that applies for specific areas such as Bali to spark an interest among domestic travelers.

Maulana said that the supply of hotels in Bali is quite large in which 60 percent of the occupants are foreign travelers.

Read also: Select These 5 Affordable Beachside Hotels in Bali for a Memorable Family Vacation

“Even if we try to grab all the domestic travelers, it will not work. At best, domestic travelers will push the occupancy rate of hotels in Bali to reach around 20-25 percent.”

Using the long holiday weekend last month, Maulana said that the occupancy rate of hotels in Bali slightly increased, but only because some hotels were closed thus limiting the supply.

“If all the hotels open, the occupancy rate of hotels in Bali would be even lower.”

(Writer: Syifa Nuri Khairunnisa | Editor: Anggara Wikan Prasetya)


Dapatkan update berita pilihan dan breaking news setiap hari dari Mari bergabung di Grup Telegram " News Update", caranya klik link, kemudian join. Anda harus install aplikasi Telegram terlebih dulu di ponsel.

Baca berita tanpa iklan. Gabung

Baca berita tanpa iklan. Gabung
Comment wisely and responsibly. Comments are entirely the responsibility of the commentator as regulated in the ITE Law
Thank You! We have received your report. We will remove comments that conflict with the Community Guidelines and the ITE Law.

More Headlines

Baca berita tanpa iklan. Gabung
Baca berita tanpa iklan. Gabung
Baca berita tanpa iklan. Gabung
Baca berita tanpa iklan. Gabung
Close Ads
Baca berita tanpa iklan. Gabung