Weak Demand Stalls Recovery of Indonesia’s Hotel and Restaurant Industry

Shifting the sales method from offline to online is the main challenge facing Indonesia’s restaurant industry.

Prior to the coronavirus pandemic, restaurants across the archipelago could comfortably rely on offline types of sales.

Although the country has experienced digital acceleration, not all restaurants or small and medium enterprises are familiar with online sales.

Read also: Indonesian SMEs That Resisted Digital Adoption Collapsed during Pandemic

As such, several restaurants in Indonesia shifted from a dine-in concept to offering take-out and drive-thru services.

“Restaurants in Indonesia have made slight improvements not solely from the sales of food and beverages, but due to office workers and from increased social mobility. Work-from-home lifestyles present its own set of problems.”

Maulana explained that prior to enforcing work-from-home protocols, office workers would buy breakfast, snack, or a cup of coffee at a restaurant, but that has since slowed down.

As a result, Maulana shared that numerous restaurant outlets in Indonesia had to shut down due to a shortage of customers during the coronavirus pandemic.

(Writer: Syifa Nuri Khairunnisa | Editor: Anggara Wikan Prasetya)

Source: https://travel.kompas.com/read/2020/11/08/160400727/ini-tantangan-adaptasi-normal-baru-untuk-hotel-dan-restoran?page=all#page2