August 20, 2020, 08.58 PM

JAKARTA, – Indonesia’s oldest department store in the heart of Jakarta, Sarinah, is scheduled to reopen next year on the 76th Independence Day which falls on August 17 following its first major renovation since its establishment in 1967.

“We hope that the Sarinah building will be reopened to the public on the country’s Independence Day celebrations in 2021,” state-owned department store PT Sarinah President Director Fetty Kwartati told on August 19.

The project's demolition phase runs from July to September, she said. It will take a year to complete this major renovation so that it is in line with the trends of the times and the dynamics of society.

Also read: President Jokowi Forms New Committee to Curb Covid-19, Revive Economy

The company that already has a strong brand identity will optimize its business practices, including promoting local products, she added. The business transformation carried out by PT Sarinah aims to accelerate the growth of small and medium enterprises (SMEs) and local products or local brands.

“We also support the government’s efforts to promote Indonesian products, to provide one-stop service for the local products and to become the local brands' distribution channel abroad and vice versa,” added Fetty.

She said the transformation of its business concept covers four areas such as retail, trading, digital service, and property. Sarinah will be transformed into a specialty store under its new business concept.

Fetty explained the specialty store will accommodate the needs of the consumers from clothes and shoes, to crafts, and health and beauty products to accessories. Food and beverage outlets will also be provided.

Also read: Luhut Panjaitan: Indonesian SMEs are the Backbone of National Economy

To cater to the need of companies and freelancers for workspace in the city, Sarinah will also offer a co-working space where clients can work or study.

Sarinah’s major renovation work requires a total budget of 500 billion rupiahs ($33.5 million), while the government has allocated this year’s expenditure and working capital at 200 billion rupiahs ($13.4 million). 

The establishment of the state-owned department store in 1967 was initiated by Indonesia’s first president Soekarno to promote local products and boost the country’s economy.

(Writer: Suhaiela Bahfein | Editor: Hilda B Alexander)


Dapatkan update berita pilihan dan breaking news setiap hari dari Mari bergabung di Grup Telegram " News Update", caranya klik link, kemudian join. Anda harus install aplikasi Telegram terlebih dulu di ponsel.

Comment wisely and responsibly. Comments are entirely the responsibility of the commentator as regulated in the ITE Law
Thank You! We have received your report. We will remove comments that conflict with the Community Guidelines and the ITE Law.

More Headlines

August 12, 2022, 04.41 PM

Researchers Warn of Melting Antarctic Ice Sheet

August 8, 2022, 09.07 AM

ASEAN Wraps Up Foreign Ministers Talks

August 5, 2022, 10.13 PM

China Begins to Ship Bullet Trains to Indonesia

August 3, 2022, 02.03 PM

ASEAN Warns Myanmar Against More Executions

Close Ads