“MAGA” or “Make America Great Again” is a Trump campaign slogan.
The US President tweeted that the Ohio-based company had “announced a BAN ON MAGA HATS”.
However, the company never announced such a specific ban such as the no MAGA hats policy touted by President Donald Trump.
Goodyear only asks that its employees refrain from workplace expressions involving political campaigns and “forms of advocacy that fall outside the scope of racial justice and equity issues”.
Trump's tweet immediately sent the company’s stock downward. The stock trimmed its losses in the afternoon before closing down about 2.4 percent for the day.
“Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!),” Trump tweeted.
Trump’s tweet followed a report from WIBW television station in Topeka, Kansas, based on an anonymous Goodyear employee’s screenshot that listed Black Lives Matter and Lesbian, Gay, Bisexual, Transgender Pride messages as acceptable.
Politically affiliated slogans and material, including “MAGA Attire” and “Blue Lives Matter,” in support of police, were listed as unacceptable.
The screenshot was described in the report as part of the company’s diversity training.
Trump's tweet provided steam for critics on social media who had earlier started #boycottgoodyear on Twitter.
Goodyear responded to Trump with a tweet of its own, saying that the company was the focus of a conversation that “created some misconceptions about our policies and our company.
Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so.”