July 28, 2020, 06.08 PM

WASHINGTON, KOMPAS.com – After 20 years of regular monthly printed publication, O, The Oprah Magazine will be getting a digital makeover.

December 2020 will be the final print edition of the O magazine as the company shifts gear to focus on digitalizing the publication.

Oprah’s O magazine is one of the most recognizable magazines in the US and a Hearst spokeswoman said on Monday that it “is not going away but will become more “more digitally-centric."

The company is still working out plans on “some form of print” after the December 2020 issue, but cannot provide specific details yet.

Oprah Winfrey together with Hearst launched the O magazine in 2000 in which the famous entrepreneur is the magazine’s Editorial Director.

“I’m proud of this team and what we have delivered to our readers over the past 20 years,” Oprah Winfrey said in a statement provided by Hearst.

“I look forward to the next step in our evolution,” said Oprah.

Hearst declined to answer why it was dropping the regular print edition, saying only it was a “natural next step” for the brand.

Magazines have been trying to grow their digital properties as print advertising shrinks and people spend more time online.

The economic fallout from the coronavirus pandemic has further hurt print advertising sales, with research firm Magna in June predicting a 23 percent drop for US national magazines this year.

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