June 21, 2020, 08.03 PM

By doing so, Erick Thohir assesses that in the event of another pandemic, Indonesia would be less reliant on other countries.

“The challenge for us is to improve our supply chain and logistics and our digital access, but our strength is in our market. We cannot continue giving away our market to others. In the future, global travel and the global economy must all be bilateral,” said Erick Thohir.

Supporting SMEs through the digital economy

Indonesian Minister of Tourism and Creative Economy Wishnutama is also taking advantage of technology and the digital economy to assist the country’s small and medium enterprises (SMEs).

During the coronavirus pandemic, SMEs have been severely hit as various regions imposed lockdown and the national economy shut down.

Read also: Coronavirus Pandemic Seen Pushing Up to 5 Million Indonesian Workers Out of Jobs

The tourism ministry launched its #BeliKreatifLokal (#BuyLocalCreativeProducts) campaign as part of a partnership with Blue Bird, Bukalapak, Tokopedia, Shopee, Grab, and KontrakHukum.

The ministry is also working with Gojek and Blibli.

By working alongside a bluechip client list, Indonesia’s tourism ministry is pushing to position Indonesian SMEs’ products online. It is also part of an effort to expand Indonesian SMEs’ product sales channels.

“During the pandemic, the role of digitalization for creative economy entities is very important thus it is with the hope that the program can support the growth of Indonesian SMEs and support the country’s economy,” said Wishnutama. 

(Writer: Akhdi Martin Pratama | Editor: Yoga Sukmana) 

Source: https://money.kompas.com/read/2020/06/18/191000326/erick-thohir--covid-19-akan-memaksa-kita-go-digital

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