Erick Thohir: Coronavirus Pandemic Pushing Indonesia to Go Digital

Read also: Coronavirus Pandemic Seen Pushing Up to 5 Million Indonesian Workers Out of Jobs

The tourism ministry launched its #BeliKreatifLokal (#BuyLocalCreativeProducts) campaign as part of a partnership with Blue Bird, Bukalapak, Tokopedia, Shopee, Grab, and KontrakHukum.

The ministry is also working with Gojek and Blibli.

By working alongside a bluechip client list, Indonesia’s tourism ministry is pushing to position Indonesian SMEs’ products online. It is also part of an effort to expand Indonesian SMEs’ product sales channels.

“During the pandemic, the role of digitalization for creative economy entities is very important thus it is with the hope that the program can support the growth of Indonesian SMEs and support the country’s economy,” said Wishnutama. 

(Writer: Akhdi Martin Pratama | Editor: Yoga Sukmana) 

Source: https://money.kompas.com/read/2020/06/18/191000326/erick-thohir--covid-19-akan-memaksa-kita-go-digital