PT Buyung Poetra Responds to Allegations of Counterfeit Fortified Rice Products

KOMPAS.com - The Director of PT Buyung Poetra Sembada Tbk (HOKI), Muliati, has responded to the allegations that the company's products are suspected to be counterfeit fortified rice.

In a disclosure to the Indonesia Stock Exchange (BEI), the company stated it had received a letter from the Food Security, Marine, and Agriculture Service (KPKP) of DKI Jakarta Province regarding this finding.

"The company understands that these products are subject to oversight by government agencies. We respect the results of the supervision and the follow-up processes carried out by the authorized government institutions and will proceed with necessary actions following fair inspection procedures and applicable regulations," Muliati explained, as quoted by Kontan on Friday (18/9/2026).

Four HOKI products are suspected of being counterfeit fortified rice for failing to meet regulations, namely Topi Koki Short Grain, Topi Koki Setra Royale, Topi Koki Long Grain Crystal, and HOK-1 Gohan.

These products are circulating in the market, and the company is currently conducting an inventory from warehouse stock to the distribution chain.

This process includes checking products at distributors and agents, retail outlets, and electronic marketing platforms managed by third parties. 

The inventory aims to gain a comprehensive understanding of the positions and quantities of the products as part of the company’s evaluation of the issue’s impact.

Financial Impact

Regarding the financial impact or potential costs, including product recalls, inventory write-downs, or provisions for other liabilities, the company has not yet determined the exact amounts.

“The company is still conducting in-depth evaluations and therefore cannot yet estimate the precise extent of the financial impact, potential recall costs, inventory impairments, or other liability provisions,” Muliati stated.

Company operations are currently running normally while following the directions of authorities and relevant institutions.

On the follow-up of these findings, HOKI said it cannot yet confirm whether there will be sanctions such as a full product recall or other formal legal actions. 

"As of the date of this information disclosure, HOKI cannot estimate the total potential cost or liabilities that may arise, considering that the inventory process, recalls, and coordination with the related government agencies are still in progress," Muliati explained.

List of 25 Counterfeit Fortified Rice Brands

• Idola Fortifikasi 
• Idola High Quality Whole Grain Rice  
• Idola Long Grain Rice  
• Ikan Mas Cupang  
• AAA Wijaya Kusuma  
• Cantik Manis  
• Penari Bangkok  
• Topi Koki Short Grain  
• Topi Koki Setra Royale  
• Topi Koki Long Grain Crystal  
• HOK-1 Gohan  
• Maknyuss Pulen Gizi  
• Anak Raja Fortifikasi  
• Anak Raja Nusantara  
• Top Anak Raja  
• PMS Induk Ayam  
• Sumo  
• Rasvit  
• FS Nutri Rice  
• Pelikan  
• Rice Rojolele  
• Super Kepala Beras Premium 111  
• 111 Golden Number  
• Putri Koki  
• Wellfarm Beras Diabet

Criminal Investigation

The Police Food Task Force has started investigating the distribution chain of counterfeit fortified rice that harms consumers. 

Prompted by evidence presented by the Minister of Agriculture, the police immediately proceeded with the investigation. 

"All findings of fortified rice in the field will be jointly verified, scientifically tested, and the distribution chain will be traced along with a deep investigation into potential criminal acts," said Police Inspector General for General Supervision Wahyu Widada on Tuesday (15/9/2026). 

If criminal elements are found during the investigation, the police will promptly take legal action according to applicable laws.

"In principle, the police will enforce the law professionally, transparently, and fairly, with a focus on protecting the community and conducting scientific investigations," he added. 

The Attorney General's Office also supports the investigation efforts and urges for the acceleration of law enforcement if criminal elements are present.

This article originally appeared in Kontan under the title "Buyung Poetra (HOKI) Responds Regarding Fortified Rice, 4 Products Found by KPKP DKI" and on Kompas.com titled "List of 25 Counterfeit Fortified Rice Brands Circulating in the Market"