Azerbaijan has also tried to pitch itself to European countries as an alternative energy supplier to Russia.
On the international stage, Armenia has a vast and influential diaspora that fled during the Ottoman-era repressions.
Reality TV star Kim Kardashian, the late singer Charles Aznavour, and pop star and actress Cher all trace their roots to Armenia.
Some have appointed themselves unofficial ambassadors, like Kardashian who has been outspoken on the issue of the Armenian genocide.
(Writer & Editor: BUR-ALF-JBR/MM/BP/WDB/TGB, Agence France-Presse)
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