June 20, 2020, 01.55 PM

“We have set a target of producing 10 to 15 units per month. But, we have already received orders of 100 frames. The waitlist is six months long until February 2021,” said Yudi Yudiantara, one of the founders.

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Yudi said that the idea of making handmade folding bikes did not happen until last year when attending an event called Indonesia Cycling Festival in Senayan, Jakarta.

At the event, he saw a collection of a popular London-made folding bike: Brompton. At that time he was still producing panniers. “All of a sudden I think it is cool to attach our Kreuz pannier to the Brompton bike,” he recalled.

Long story short, together with his business partner Jujun Junaedi, they decided to make a prototype of a folding bike that is similar but not the same as Brompton.

Then they started to produce Kreuz bikes after receiving financial assistance from a good friend of theirs.

Yudi said that all work is done by hand by involving several local home industries.
The frame-set of the three-fold bike costs about 3.5 million rupiahs, while the price of a full-bike is at least eight million rupiahs.

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In the beginning, they used social media platforms to promote their folding bike. The turnout has been unexpected. Since then, they have been receiving orders from customers in Indonesia, Malaysia, and Singapore.

“Those who have money will still go for Brompton. But, customers who look for a quality bike with competitive price, they have an alternative to buying Kreuz,” said Yudi.


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